01 / Capture
Bring inquiries into focus
Collect project details, contact information, and customer priorities in one clear place—without digging through scattered messages.
Built for service businessesBetter conversations start here
New lead.
Better first call.
More opportunity.
A customer’s request comes in. Your app organizes and scores it. Your phone buzzes with who to call first and what to say. You make the call while it’s hot.
Built around your business. Notifications and integrations are agreed and tested during setup.
Custom-built for your workflow • Human-led follow-up • No invented success stories
Why speed wins
78%
of customers buy from the first business that responds
391%
up to 391% lift in conversions when you respond within 1 minute
~100x
more likely to reach a lead in 5 minutes than in 30
Industry lead-response research (Lead Connect / Velocify / InsideSales studies).
The problem we solveYour team is busy.
Your team is busy.
Your leads shouldn’t have to wait.
Calls and estimate requests don’t wait until you’re off the job. Give your team a clearer way to capture the details and make the next move.
02 / Prioritize
Know where to start
Use criteria you approve to flag urgent and relevant requests for your team to review. No pretending to predict who will buy.
03 / Connect
Make the first call easier
Get a useful summary, the next questions to ask, and a call outline based on what the customer actually submitted.
How it worksFrom “new request”
From “new request”
to a real conversation.
A straightforward workflow. Your customer shares the details. Your team takes it from there.
01
The customer tells you what’s needed
A customer answers a few questions and can add a photo.
02
The app puts the job in context
The app scores the job—hot, warm, or not a fit—using your criteria.
03
Your phone buzzes
Your phone buzzes with the lead, through the notifications we set up together.
04
You make the first call
You call first, while competitors are still checking email.
05
You know what to say
The app shows you exactly what to say, with a suggested opener and questions grounded in the request.
Who we build forDifferent trades.
Different trades.
Same need for a better first call.
Built for the way service businesses actually work. Your services, your team, your priorities—not someone else’s process.
Roofing & exteriorsHVAC & heatingPlumbingElectriciansWater damage & restorationTree serviceConcrete & pavingGarage doorsWindows & doorsFencingLandscaping & lawn careAppliance repairPest controlPaintersHouse cleaningMoversLocksmithsTowingHandyman servicesChimney & masonrySeptic serviceSnow removalRemodelingAuto servicesOther service teams
Live demo / Call NowLess searching.
Try the live prototype Less searching.
More calling.
A focused call queue and a clear lead inbox.
Take a look at the working prototype.
Inside the workflow
Your next call, in focus.
Review the requests that need attention first. See the details and prepare for a useful conversation.
- Customer intake
- Lead summaries & scoring
- Follow-up organization
- Personalized call preparation
These are actual prototype screens with fictional, illustrative sample leads—not customer results. Features and integrations are confirmed during setup.
Why North LaneA real partner,
A real partner,
not another dashboard.
North Lane is an app-development venture led by Abdiasis Mohamud. We build practical tools around the way your business handles new requests.
First, we listen. What is your goal? Where do inquiries get stuck? Which systems do you already use? Who on your team needs access?
“First understand the business.
Then build the tool that fits.”
Custom intake • Clear next actions • Practical demos • No invented success stories
Straightforward answersGood questions.
Good questions.
No fine-print surprises.
We’ll talk through what you need before promising what we’ll build.
Do I need to replace my current website?
No. We can build an app that works alongside your current website and intake process. We review your existing setup together and confirm how the two will connect before we start.
Does the AI call customers for me?
No. Your team makes the calls. The app organizes the request, helps you decide who to call first, and prepares a useful starting point for the conversation. You stay in control.
Can it notify us when a lead comes in?
Yes—lead notifications can be part of your app. We agree on how your team should receive them, connect the required services, and test the setup before launch. The notification method depends on your workflow; it is not automatic in every prototype.
Is the first app really free?
Introductory projects carry no upfront development charge for a limited number of businesses. After launch, there is a monthly service/management cost that depends on your business’s needs and is quoted on the discovery call. No surprise charges, and nothing is billed before agreement.
What about customer information?
We collect customer information only for its intended purpose and store it with appropriate access controls. We discuss what your team needs, who should have access, and applicable privacy requirements before real customer information is used.
Send a message
Bring us your busiest workflow.
Tell us how customers reach you, where requests get stuck, and what would make your day easier. Let’s talk through whether a custom app is the right fit.